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Entries from November 2014

Episode #36: Alicia Paulson and Arianne Foulkes (Aeolidia)

November 17th, 2014 · Comments

We're talking about having a polished web presence for your blog and online store with my guests, Alicia Paulson and Arianne Foulkes. Alicia Paulson's blog, Posy Gets Cozy, has a large and devoted following. After eight years using a Typepad template and PayPal buttons to run her blog and business, Alicia hired Aeolidia to do a complete redesign of her online presence. She has a new logo, new colors, a new blog design, and a fresh Shopify site. Arianne explains at what stage a creative business should invest in a new website and professional branding, what the process looks like, and how much it costs.

And, of course, we recommend great stuff we're loving right now. Get the show notes and find about more about Alicia and Arianne at http://www.whileshenaps.com.

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Episode #35: Rober Mahar

November 10th, 2014 · Comments

Robert teaches imaginative do-it-yourself projects through high-quality video tutorials on YouTube, CreativeLive and in-person workshops.  The crafty content he develops and presents is often rooted in nostalgia, and his talent for reinventing old-school crafts with a decidedly modern twist has gained him a loyal following.


Robert first became known in the world of craft and design as the proprietor of Mahar Drygoods  which he owned from 2005 – 2010. Mahar Drygoods was an online emporium of vintage and artisan crafted curiosities for children. He appeared on the Martha Stewart Show in 2009.

Robert and I talk about creating instructional video for the web and curating art and craft. And Robert recommends great stuff he's enjoying right now.


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Episode #34: Deepika Prakash, Founder of PatternReview.com

November 5th, 2014 · Comments

My guest, Deepika Prakash, founded PatternReview.com in 2000 because she loved to sew, but didn't have any friends who did. Today 375,000 people use the site to review sewing patterns, sewing machines, and notions, take online classes, and chat with fellow sewists all over the world. Deepika explains the story of the site and it's growth over time, including the three years she spent redesigning it and what she hopes for the future. If you're interested in sewing and online culture, this episode is for you.

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