Episodes

Monday Nov 17, 2014
Episode #36: Alicia Paulson and Arianne Foulkes (Aeolidia)
Monday Nov 17, 2014
Monday Nov 17, 2014
On today’s episode of the Craft Industry Alliance podcast we're talking about having a polished web presence for your blog and online store with my guests, Alicia Paulson and Arianne Foulkes. Alicia Paulson's blog, Posy Gets Cozy, has a large and devoted following. After eight years using a Typepad template and PayPal buttons to run her blog and business, Alicia hired Aeolidia to do a complete redesign of her online presence. She has a new logo, new colors, a new blog design, and a fresh Shopify site. Arianne explains at what stage a creative business should invest in a new website and professional branding, what the process looks like, and how much it costs. And, of course, we recommend great stuff we're loving right now.
Please note that this show used to be called the While She Naps podcast. The name has changed, but the content and host have stayed the same.
To get the full show notes for this episode, visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Meet with show host, Abby Glassenberg, each month for our Craft Business Roundtable, get access to courses and webinars taught by industry leaders, and much more.

Monday Nov 10, 2014
Episode #35: Rober Mahar
Monday Nov 10, 2014
Monday Nov 10, 2014
On today’s episode of the Craft Industry Alliance podcast I'm chatting with Robert Mahar. Robert teaches imaginative do-it-yourself projects through high-quality video tutorials on YouTube, CreativeLive and in-person workshops. The crafty content he develops and presents is often rooted in nostalgia, and his talent for reinventing old-school crafts with a decidedly modern twist has gained him a loyal following.
Robert first became known in the world of craft and design as the proprietor of Mahar Drygoods which he owned from 2005 – 2010. Mahar Drygoods was an online emporium of vintage and artisan crafted curiosities for children. He appeared on the Martha Stewart Show in 2009.
Robert and I talk about creating instructional video for the web and curating art and craft. And Robert recommends great stuff he's enjoying right now.
Please note that this show used to be called the While She Naps podcast. The name has changed, but the content and host have stayed the same.
To get the full show notes for this episode, visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Meet with show host, Abby Glassenberg, each month for our Craft Business Roundtable, get access to courses and webinars taught by industry leaders, and much more.

Wednesday Nov 05, 2014
Episode #34: Deepika Prakash, Founder of PatternReview.com
Wednesday Nov 05, 2014
Wednesday Nov 05, 2014
On today’s episode of the Craft Industry Alliance podcast my guest, Deepika Prakash, founded PatternReview.com in 2000 because she loved to sew, but didn't have any friends who did. Today 375,000 people use the site to review sewing patterns, sewing machines, and notions, take online classes, and chat with fellow sewists all over the world. Deepika explains the story of the site and it's growth over time, including the three years she spent redesigning it and what she hopes for the future. If you're interested in sewing and online culture, this episode is for you.
Please note that this show used to be called the While She Naps podcast. The name has changed, but the content and host have stayed the same.
To get the full show notes for this episode, visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Meet with show host, Abby Glassenberg, each month for our Craft Business Roundtable, get access to courses and webinars taught by industry leaders, and much more.