While She Naps with Abby Glassenberg

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Entries from April 2019

Episode #143: Purl Soho

April 15th, 2019 · Comments

On today's episode of the While She Naps podcast we're talking about building a retail fabric and yarn shop, both online and in a brick-and-mortar setting, with my guests Joelle Hoverson and Page Marchese Norman.

Joelle and Page, along with Jennifer Hoverson Jahnke, are co-owners of Purl Soho, a fiber arts supply company that brings a modern sensibility to traditional needlecrafts.

 

We begin by talking about the story of how Joelle came to found Purl in 2002 as a small knitting store on Sullivan Street. Joelle explains how her vision for the store was different from most other yarns stores in existence at that time. Bringing her background as a stylist to curating the merchandise she says, "I really envisioned a shop that when you went in you felt that the shop had a vision."

Her sister, Jennifer, started the ecommerce side of the business not long after. Joelle explains how high-quality tutorials presented on the company's blog really drove the business's growth. The business grew into a second storefront, Purl Patchwork, and the two later merged into a single location on Broome Street. Purl Soho also has a large warehouse in Tustin, California that's open to the public.

Page and Joelle became friends while working together at Martha Stewart and have now been business partners for 11 years. They talk about how to have a successful partnership by listening to and respecting one another.

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This episode is sponsored by Needle Sharp. Needle Sharp is a subscription service that let’s you sew your own style with carefully curated sewing kits, set directly to your door. Each month they pick a fabulous sewing pattern from independent pattern companies then pair high-quality fabrics to that pattern, gather all the notions you need, and put it one convenient box. Let Needle Sharp do all the hard work for you so you can get straight to the fun part: Sewing your own clothes!

And just for listeners of this podcast, they are offering an exclusive discount of 15% off your first order of a subscription box. Simply use the coupon code WhileSheNaps (all one word) at checkout. Try it today!

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To get the full show notes for this episode visit my blog, whileshenaps.com, where you can sign up for my email newsletter to get the best in sewing, blogging, and small business delivered right to your inbox each week. 

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Episode #142: Jessica Marquez of Miniature Rhino

April 1st, 2019 · Comments

On today's episode of the While She Naps podcast we're talking about building a handmade business with my guest, Jessica Marquez.

Jessica is a life long maker who found her way back to textiles while working on an MFA in Photography from Rochester Institute of Technology. After countless hours working digitally, retouching images and staring at a computer screen she longed for hands-on analog making. She taught herself embroidery and then never stopped stitching. In 2008 she started a creative handmade business, Miniature Rhino, named after a young cousin's imaginary friend, a dentist she called Dr. Rhino. Miniature Rhino became a symbol of creativity and imagination and seeks to inspire and teach hands-on skills through a line of embroidery kits, patterns, classes and books.

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This episode is sponsored by Hobbs Bonded Fibers. Hobbs Batting has proudly produced batting in Waco, Texas since 1978. Hobbs batting provides superior integrity to quilts and quilted projects and they invite you to contact them for a complimentary sample pack. Send your sample batting request to sales@hobbsbondedfibers.com

Enter to win a collection of Hobbs Tuscany Batting products! To enter, simply send an email titled 'While She Naps Giveaway' to Stephanie at shackney@hobbsbondedfibers.com She'll draw a winner on the Hobbs Batting Instagram account (@hobbsbatting) on April 15, 2019. 

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For the full show notes for this episode visit my blog, whileshenaps.com, where you can sign up for my email newsletter to get the best in sewing, blogging, and small business delivered right to your inbox each week. 

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