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Entries from August 2021

Podcast Episode #199: Meg and Patrick McElwee of Sew Liberated

August 16th, 2021 · Comments

On today's Craft Industry Alliance podcast episode, we’re talking about building a values-based business with my guests Meg and Patrick McElwee.

Meg started sewing after finishing an undergraduate degree in philosophy and a graduate degree in education. While living and teaching in rural Mexico for three years, she studied pattern drafting and made her own clothes - first out of necessity, then because of the sense of empowerment and joy it brought to her life. The meditative act of stitching continues to bring her a deep sense of well-being.

Her passion for slow fashion has expanded over the years to include the Sew Liberated sewing pattern line, two books, a sewing course with Craftsy, and her own online course, The Mindful Wardrobe Project. She enjoys supporting the slow stitching community through blog, her popular Instagram account, as well as live classes from time to time.

Patrick has been Meg's best friend and partner since they met in French class at age 19. A historian, computer programmer, and breakdancer, Patrick manages the technical and business side of Sew Liberated and is often the one behind the camera.

Meg and Patrick have three kids, three cats, a dog, and the incredible luck to be able to work creatively together every day.

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This episode is sponsored by Paper and Spark. Paper & Spark is the go-to financial resource center for makers & artists. Download their popular bookkeeping templates that import in your sales from Etsy, Amazon, Shopify, and other e-commerce platforms. All designed for makers by a CPA and handmade seller. Use code CIAPOD10 to save 10% off your purchase.

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To get the full show notes for this episode visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Join today.

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Episode #198: Mark Hyland and Ursula Morgan of Premier Needle Arts

August 1st, 2021 · Comments

On today's episode of the Craft Industry Alliance podcast, we’re talking about building a group of craft brands with my guests Mark Hyland and Ursula Morgan.

Mark Hyland is the CEO of Premier Needle Arts. He's a seasoned marketing, sales, and corporate executive with 30+ years of experience building brands and successful organizations. Mark’s hands-on leadership style found him in various leadership positions implementing strategic direction and execution guidance at multi-million to billion-dollar brands and companies during his career. Today, Mark continues to provide his leadership to the brands and companies of Premier Needle Arts, where is focusing on growth initiatives, long-term strategy, and M&A opportunities within the needle arts world.

Ursula Morgan is the Chief Marketing Officer at Crafts Group. Ursula is a global award-winning seasoned technology and craft business executive. Before joining Crafts Group in January 2020, Ursula led the digital innovation and marketing team as Senior Vice President at CSS Industries. Previously Ursula held the CEO role at Creativebug, a Subscription Video On Demand platform, and led the acquisition of Creativebug by JOANN Fabric and Craft Stores in 2017.

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This episode is sponsored by Wool and Waves. Wool & Waves is an online yarn, needles and notions shop. Based on Vancouver Island, they offer a wide variety of Canadian Indie Dyed yarns and products from a host of talented small businesses. They’re crafters too and can help you make your project dreams come true! Listeners can save 15% off regular priced yarn, needles, and notions with code CIA15 until November 30, 2021. Visit them at woolandwaves.com or Yarn.ca

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To get the full show notes for this episode visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Join today.

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