Episodes

Monday Dec 21, 2020
Episode #183: Kathy Elkins of WEBS
Monday Dec 21, 2020
Monday Dec 21, 2020
On today’s episode of the Craft Industry Alliance podcast, we’re talking about building a yarn shop, both online and brick-and-mortar, with my guest Kathy Elkins.
Along with her husband Steve, Kathy is the owner of WEBS – America’s Yarn Store located in Northampton, MA. WEBS was founded in 1974 by Steve’s mother and in 2002 Kathy & Steve assumed ownership. Kathy holds a B.A. in Communication from the University of New Hampshire and an M.B.A. from Suffolk University. She has extensive marketing experience in consumer products as well as prior committee and board experience on various community organizations. Her most important role is that of being a mom to her two sons, Jackson & Jonathan.
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This episode is sponsored by Makerist. Makerist is your new favorite online craft destination and Europe’s largest online pattern marketplace, and now they’re expanding into the global market to bring their huge selection of PDF sewing, knitting, crochet, and embroidery patterns to crafters everywhere! Use the coupon code CA20 to take 20% off your first purchase for any full-price patterns. The coupon is applied at checkout.
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To get the full show notes for this episode visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Join today.

Monday Dec 07, 2020
Episode #182: Alexis Bailey
Monday Dec 07, 2020
Monday Dec 07, 2020
On today's episode of the Craft Industry Alliance podcast, we're talking about building an audience as a sewing blogger with my guest Alexis Bailey.
Alexis is a DIY sewing blogger, sewist, and recently handsewist. She is passionate about sustainability, intentional making, and natural fibers. Entering the online sewing scene in 2017, Alexis has built a truly impressive audience in a short time and created a blossoming business out of her passion as well.
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This episode is sponsored by Makerist. Makerist is your new favorite online craft destination and Europe’s largest online pattern marketplace, and now they’re expanding into the global market to bring their huge selection of PDF sewing, knitting, crochet, and embroidery patterns to crafters everywhere!
Take 20% off your first purchase for any full-price patterns with the coupon code CA20. The coupon is applied at checkout.
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To get the full show notes for this episode visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Join today.

Monday Nov 16, 2020
Episode #181: Anne Oliver of Lolli and Grace
Monday Nov 16, 2020
Monday Nov 16, 2020
On today's episode of the Craft Industry Alliance podcast, we're talking with Anne Oliver of Lolli and Grace.
For Anne, drawing, painting, and crafts have been a part of her life since almost the very beginning. She spent several years out of college working at a small independent craft store (a dream job, for sure), then started her own business hand-painting clothing, custom murals and furniture. For her, color has all always been a source of inspiration, and years later serendipity led her to blend that love of color with embroidery, designing, and writing to offer hand embroidery patterns and kits for all levels of stitchers. She’s been featured in several publications, including Homespun magazine and the Better Homes and Gardens Christmas Crafts issue.
To get the full show notes for this episode visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Join today.

Monday Nov 02, 2020
Episode #180: Louis Boria
Monday Nov 02, 2020
Monday Nov 02, 2020
On today's episode of the Craft Industry Alliance podcast, we're talking about building a knitting business with my guest Louis Boria.
After going viral for knitting during his daily subway commute from Brooklyn to Manhattan late in 2017, 45-year-old Puerto Rican Knitwear Designer and Philanthropist Louis Boria, also known as Brooklyn Boy Knits, has turned his passion for fiber arts into a platform where he now works with the community. He uses his platform to break down gender norms and tackle issues related to diversity and inclusion within the fiber arts community.
Throughout his journey from novice knitter to designer to Tedx speaker and influencer, he has focused on helping others. He believes that creativity can help heal wounds, both our own and society’s. Boria has collaborated with fiber artists, fiber industry leaders, community partners, and school districts to provide an interactive, engaging, and fun program that teaches young students to value differences. Be sure to check out Louis’ Tedx talk, “Making the most of your moment” which can be found on YouTube.
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This episode is sponsored by Jimmy Beans Wool. Started in 2002, Jimmy Beans Wool has been your go-to local yarn shop online for nearly two decades! They’ve got thousands of yarns to choose from in a variety of brands, weights, colors, and price points, along with everything you need to create and finish the perfect project. They’re now offering free US shipping to our listeners. Head to JimmyBeansWool.com/CraftIndustryAlliance to get crafting!
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To get the full show notes for this episode visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Join today.

Monday Oct 19, 2020
Episode #179: Twinkie Chan
Monday Oct 19, 2020
Monday Oct 19, 2020
On today's episode of the Craft Industry Alliance podcas,t we're talking about running a brick-building a business in crochet with my guest, Twinkie Chan.
Twinkie is a San-Francisco based crochet designer and instructor known for her colorful, food-themed accessories like cupcake scarves, hamburger mitts, and slushee cup purses. She has two published crochet books and currently has a crochet installation on view at Sweet Tooth Hotel in Dallas, TX.
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This episode is sponsored by Muezart, unique, natural, sustainable yarn & fibers. For makers who love to create. Muezart is a small yarn and fiber company that works closely with women partners in the villages of Meghalaya. Muezart's mission is to promote Eri silk, a unique, natural, and sustainable fiber known to have the world's smallest carbon footprint, to the makers of the world.
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To get the full show notes for this episode visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Join today.

Monday Oct 05, 2020
Episode #178: Kathy Cano-Murillo of The Crafty Chica
Monday Oct 05, 2020
Monday Oct 05, 2020
On today's episode of the Craft Industry Alliance podcast, we're talking about building a multi-faceted craft business with my guest Kathy Cano-Murillo.
Kathy Cano-Murillo is an author, artist & founder of the award-winning brand, CraftyChica. She spreads the gospel of glitter – literally through her DIY projects and figuratively through her speeches, workshops, books, and essays.
A former syndicated columnist for The Arizona Republic, she is now a full-time creativepreneur which has led to multiple Crafty Chica mass retail product lines, and collabs with Coca-Cola, HSN, HP, WordPress, Disney & many others. She has authored seven craft books, two novels, and recently, Forever Frida: A Celebration of the Life, Art, Loves, Words, and Style of Frida Kahlo. She has been featured in The New York Times, USA Today, Huffington Post, Buzzfeed+ more. Kathy is Mexican-American, a native of Phoenix, Arizona, mom of two, a wife, and owner of three Chihuahuas.
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This episode is sponsored by Flowsmith. Flowsmith creates a QuickBooks portal for companies to streamline the process of managing wholesale orders. Especially developed for small and mid-sized businesses, your new portal will allow you to easily reduce costs, improve internal communication, and keep a professional atmosphere. Stay up to date with information at your fingertips by visiting flowsmith.us and start your 90-day free trial TODAY!
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To get the full show notes for this episode visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Join today.

Monday Sep 21, 2020
Episode #177: Clara Nartey
Monday Sep 21, 2020
Monday Sep 21, 2020
On today's episode of the Craft Industry Alliance podcast, we’re talking about building a career as a textile artist and creativity coach with my guest Clara Nartey.
Clara's textile artwork has been widely exhibited in solo and group shows in museums across the United States. Her work is held in both private and corporate collections.
Clara is a self-taught artist who learned by stitching together a curriculum of workshops, art lessons, and several hours of studio practice. She’s an artist, an educator, and the creator of The Clara Nartey Blog – a Top 20 fiber art blog. She holds a bachelor’s in Computer Science/ Statistics and a master’s in Business Administration.
Clara is known for her heart-centered teaching and her ability to unlock people’s undiscovered creative potential which leaves her clients with confidence. Clara believes in equipping creative people with skills that go beyond techniques. She’s the creator of training programs like Clarity to Create, which teaches you to get into the right mindset for creative excellence, and Innovate to Create, which teaches you to build systems so that you can enjoy creative and financial freedom.
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This episode is sponsored by Search Press. Find your new skill in 2020 and use code BESTSKILL for a 30% discount on Search Press books on our website, www.searchpressusa.com.
See Search Press books in your local fiber arts and craft store or view our whole catalog at Search Press North America. Search Press are sold through Sommer Street and are available at industry events.
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To get the full show notes for this episode visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Join today.

Monday Sep 07, 2020
Episode #176: Courtney Cerruti
Monday Sep 07, 2020
Monday Sep 07, 2020
Today on the Craft Industry Alliance podcast, we’re talking about building a life and career as an artist with my guest Courtney Cerruti.
Courtney is an artist, collaborator and Editor-In-Chief at Creativebug, an online arts and crafts education site. She's authored 5 books, one of which was released earlier this year and is called Make Art Where You Are and her new one, One Color a Day releases in September. She's a new mom but still attempts to do something creative everyday and can be found on Instagram as @ccerruti
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This episode is sponsored by VM Wasek – financial system strategists for Shopify sellers.
Veronica Wasek and her team at VM Wasek help Shopify sellers to set up, organize, and streamline their financial systems. Whether you’re looking for DIY, done with you, or done for you financials.
To learn more about VM Wasek and how they can help you get control over your Shopify financial systems, visit vmwasek.com or download the free Shopify Bookkeeping Blueprint – the Shopify seller’s guide to confident bookkeeping.
Craft Industry Alliance members get a 10% discount on all services.
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To get the full show notes for this episode visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Join today.

Monday Aug 17, 2020
Episode #175: Gaye Glasspie
Monday Aug 17, 2020
Monday Aug 17, 2020
On today's episode of the Craft Industry Alliance podcast, we’re talking about building a business in knitting with my guest Gaye Glasspie.
Gaye Glasspie a.k.a GGmadeit better known as GG is a 50-something-year-old who fell in love with knitting late in life - in just the last 9 or 10 years.
She is self-taught via YouTube and some wonderfully friendly yarn stores and she is obsessed with all things orange. GG discovered knitting during a very challenging time in her life -knitting is her ride or die, her BFF, her kind of therapy. Knitting has also become a beautiful bridge into a world of wonderful people and a way to universally connect with others.
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Today's episode is sponsored by Alive with Purpose. Alive with Purpose provides beautiful, high-quality hand-dyed yarns for a cause: a portion of all sales proceeds benefits mental health supporting organizations in Minnesota. While the name doesn’t necessarily “scream” yarn, your purchase will effectively reaffirm that all persons, regardless of diagnosis, are indeed, “Alive with Purpose”. From now through August 31st, enter coupon code CIA2020 for a 15% discount on any purchase! Go to alivewithpurpose.org to learn more.
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To get the full show notes for this episode visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Join today.

Monday Aug 03, 2020
Episode #174: Emily Reinhardt of The Object Enthusiast
Monday Aug 03, 2020
Monday Aug 03, 2020
On today's episode of the Craft Industry Alliance podcast, we're talking about building a business in ceramics with my guest Emily Reinhardt.
Emily Reinhardt created The Object Enthusiast in 2011 right after graduating from Kansas State University. The greatest gift of all was the mentorship and guidance of professors and teachers in the ceramics department at Kansas State, and without these mentors, The Object Enthusiast would not have been born. Emily focuses primarily on creating functional objects that elevate the everyday while also branching off into some sculptural and conceptual pieces. Over the last year, the focus has shifted from mass production to a slower pace of creation - making sure each piece is brought to life with love and intention.
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This episode is sponsored by Schacht Spindle Company.
Schacht Spindle Company has been manufacturing hand weaving looms and spinning wheels in Boulder, Colorado since 1969. Schacht products are beautifully crafted tools designed with the craftsperson in mind. Sign up for their monthly newsletter at schachtspindle.com to be entered into a drawing to win a Schacht Lilli Loom. Their newsletter includes free patterns, product updates and Schacht news.
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To get the full show notes for this episode visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Join today.