While She Naps with Abby Glassenberg

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Episode #88: MimiG

January 9th, 2017

On today's episode of the While She Naps podcast we’re talking about building a business in fashion sewing with my guest Mimi Goodwin, whom you might know as MimiG.

Mimi is a mother, businesswoman, and award winning, trend expert and Editor-in-Chief of the popular fashion, lifestyle, and DIY blog, MimiGStyle.com. What started off as a hobby in her Los Angeles home in 2012, has blossomed into an international brand with daily engagement of more than 1.M followers.

We talk about :

  • What works on YouTube
  • Sponsored posts
  • Body image
  • How to build readership for your blog and grow you Instagram following
  • Controlling the tone of your online community
  • Becoming a sewing pattern designer
  • Launching a membership site


Today’s show is sponsored by Spoonflower. If you’re a creative person who loves to design, there’s nothing quite like the feeling of seeing your art printed onto fabric, or better yet -- seeing someone across the globe purchase it and make something amazing. Spoonflower is the first company to make it possible to digitally print custom fabric, wallpaper and gift wrap with no minimums, and no limitation of colors. Shop from thousands of indie designs, or sell your own designs and earn up to 15% commission on every sale. The best part? As an independent seller you always keep the rights to your work. While She Naps podcast listeners can get 15% off your next Spoonflower fabric order with code ABBY17. Learn more at try.spoonflower.com/abby


Episode #87: Community Episode 2016

December 19th, 2016

In this special episode of the podcast we're hearing voices from the community. It's the 2016 Community Episode! A few weeks ago I put a call out on my blog and in my newsletter asking you to record yourself and send it to me. I got so many entries! Thank you. Specifically I asked if you would recommend something you're loving right now. So this episode is full of amazing recommendations for books, apps, websites, notions, tools, and other podcasts you'll love.

I asked my good friend, crochet designer Stacey Trock of FreshStitches.com, to co-host this episode with me. Stacey and I also share our own recommendations for great stuff.

And, we're giving away a $100 gift certificate to Sprout Patterns to one lucky contributor to this episode. So, if you recorded yourself and sent it to me be sure to listen to see who won! Thank you, Sprout, for generously donating this fantastic prize.

This episode was truly special and I'm going to do it again next year.


Our episode sponsor is Yount Street Glass. Yount Street Glass makes jewelry and accessories from reycycled wine bottles. Located in the heart of Napa Valley, Yount Street Glass is perfectly situated to upcycle the beautiful glass that cradled beautiful wines. Check out YountStreetGlass.com to learn more about their handcrafted, eco-friendly products.


Episode #86: Annie Unrein

December 5th, 2016

On today's episode of the podcast we're talking about product development with my guest, Annie Unrein. A creative lifetime quilter, Annie Unrein of Patterns by Annie and ByAnnie.com has been designing patterns and teaching since 2000.  With a focus on practical and useful projects, Annie's patterns appeal to a sewists of all ages and levels.

Annie is the creator of ByAnnie's Soft and Stable, an innovative product she designed to add body, stability and a professional finish to purses, bags, home dec items, and more.

 A popular instructor, Annie teaches online and also travels worldwide to teach. She loves sharing techniques for making sewing bags and purses easier while yielding professional results.

 Annie is based in St. George, Utah, where she and her energetic team operate the popular website ByAnnie.com. They are your source for patterns, Soft and Stable, handbag zippers in over 48 colors, purse hardware, mesh, vinyl, and more.

Annie talks about building a pattern business from scratch, developing signature products, and business growth. And, of course, I ask Annie to recommend great stuff she's enjoying right now.


This episode is sponsored by Modern Patchwork Magazine, a publication from F+W media known for its fresh and contemporary quilt patterns, in-depth designer profiles, and inspirational articles. Whether you are just beginning to quilt and love the modern look, or are a seasoned quilter looking for contemporary patchwork projects of every skill level, Modern Patchwork is the magazine for you. And now it’s available six times a year AND as a subscription. Visit quilting daily.com/mpsubscribe for more information.


Get the show notes for this episode and subscribe to my weekly email newsletter on my blog, whileshenaps.com.


Episode #85: Jennnifer Judd-McGee

November 21st, 2016

On today's episode we're talking about building a career as an artist and illustrator with my guest, Jennifer Judd-McGee.

Jennifer Judd-McGee is a full time artist and mother living and working in Mount Desert Island, Maine. She describes herself as a nature lover, obsessive doodler, path finder, and appreciator of paper, fine point pens, and detailed patterns. Jennifer creates papercuts, illustrations, mixed media collage and monoprints that are reflective of her surroundings. She shows her work in galleries and licenses it to companies around the country.

Jen talks about living with Multiple Sclerosis, transitioning into being a full-time artist, licensing work to commercial clients including Target and Land of Nod, creating fine art for galleries and so much more. Jen struggles with self-promotion and we talk about strategies she's used to overcome her discomfort. This is a gentle, honest conversation and I hope you enjoy it as much as I did.


This episode is sponsored by Made By Rae. Made By Rae is an independent sewing pattern company specializing in simple, modern clothing designs for women and children. Designer Rae Hoekstra brings you sewing patterns that are easy to follow and learn from, with a focus on good fit. Whether you are just beginning to sew or have been sewing for years, you’ll love how approachable and versatile these patterns are. Use the special offer code WHILESHENAPS to get 10% off your next purchase in the Made by Rae shop. Offer expires December 31, 2016.


Get the show notes for this episode on my blog, whileshenaps.com, where you can also sign up for my email newsletter to get the best in sewing, blogging, and small business delivered right to your inbox each week.


Episode #84: Jennifer Perkins

November 7th, 2016

On today’s episode of the While She Naps podcast we’re talking about building a business as a crafter with my guest, Jennifer Perkins.

Jennifer Perkins is an Austin, TX based creative consultant.  During her lengthy career in the craft industry she has run a successful jewelry business (Naughty Secretary Club), hosted television shows (Craft Lab and Stylelicious on DIY Network), been the editor in chief of a magazine (Kids Crafts 1-2-3 started by Walmart) and everything in-between.  Her distinct style and love of color and kitsch has followed her throughout all of these adventures.


This episode is sponsored by StoryPatches. No quilt is complete without a label – yet many quilters skip this critical last step!  StoryPatches Quilt Labels make labeling a breeze. Your voice and your story matter to your family and friends – and StoryPatches are the perfect way to capture and connect that story.  These ready to use labels come in a variety of designs to match your quilt and take the pain out of labeling.  Use the offer code Naps to get 20% off your net order at storypatches.com.


Get the show notes for this episode on my blog, whileshenaps.com. where you can sign up for my email newsletter to get the best in sewing, blogging, and small business delivered right to your inbox each week.


Episode #83: Melissa Averionos

October 17th, 2016

On today's episode of the While She Naps podcast we’re talking about quilting, painting, and living a creative life with my guest Melissa Averinos.

Melissa Averinos paints, makes quilts, and writes craft books.

She won a Judge's Choice Award at QuiltCon 2015 for her quilt 'face #1' and won Best In Show at QuiltCon 2016 for her quilt 'My Brother's Jeans'.

Melissa travels nationally to teach her signature class ‘Making Faces with Melissa’ at quilt shops, guilds and retreats such as QuiltCon and Craft Napa. Melissa is the author of seven books. Her first coloring book for C&T Publishing, Awesome Town, was released in September of 2016.

Melissa’s newest fabric collection YUMMIES for Me+You, a division of Hoffman California, will debut at Fall Quilt Market 2016.


This episode is sponsored by Indygo Essentials. Indygo Junction’s founder Amy Barickman has architected a new boutique apparel brand, Indygo Essentials.
Watch the Essentials video to see the six current patterns and use coupon code WSN22 for 20% on your entire order. Be sure to sign-up for Indygo Junction’s newsletter to receive a free pattern each month and stay up-to- date on new pattern releases.


Get the show notes for this episode on my blog, whileshenaps.com, where you can also sign up for my email newsletter to get the best in sewing, blogging, and small business delivered right to your inbox each week.


Episode #82: Mickey Krueger, President of Windham Fabrics

October 3rd, 2016

I'm talking with Mickey Krueger, the president of Windham Fabrics, one of the leading manufacturers of quilting cottons today. We recorded this show in front of a studio audience at Sew Pro, a sewing conference in Chicago in mid-September 2016.

If you're interested designing fabric, or if you're just curious how this side of the quilting industry works, this episode is for you. Mickey explains how Windham chooses new designers and exactly what he's looking for. He takes us through the fabric manufacturing process from start to finish. We also talk about local quilt shops, Fabric.com, fabric sellers on Etsy, how Quilt Market has changed, and much more.

Keep up with Windham on their website: http://www.windhamfabrics.com/
Get the show notes for this episode on my blog: http://www.whileshenaps.com


This episode is sponsored by pattern and book publisher, Indygo Junction Indygo Junction’s new brand Fabriflair offers kits and patterns for dimensional paper piecing. Watch this Radiant Star Fabriflair video to learn about the product and the process of making these functional and decorative objects. Showcase your favorites fabrics, embroidery or treasured textiles! Visit IndygoJunction.com and use this code for a 20% discount on your entire order: WSN20


Episode #81: Roost Books

September 19th, 2016

On today's episode of the While She Naps podcast we're talking about publishing craft books with my guests, Sara Bercholz and Jennifer Urban-Brown of Roost Books, an imprint of Shambhala.

Sara is the Executive Vice President of Shambhala and the publisher of Roost Books. She started Roost Books with Jenn in 2012. Shambhala was started by her father, Sam Bercholz, in the 1960s and the company remains in the family

And Jennifer Urban-Brown is an avid knitter, a B+ sewer, and a dabbling baker. She has been an editor at Roost Books / Shambhala Publications since 2006, where she has the great privilege of working on books that truly inspire her and that reflect the things she cherishes most in life: creativity and community.

We talk about what makes a book a Roost Book, how to submit a proposal and what to expect when working with Roost.


This episode is sponsored by Unanimous Craft. Unanimous Craft is a website where you can find places to sell your handmade and small batch work. This online index of brick and mortar shops, online selling venues and craft shows around the country is comprehensive, up to date, and easy to use. Visit unanimouscraft.com/naps for a special offer just for While She Naps listeners.


Get the show notes for this episode on my blog, whileshenaps.com, where you can also sign up for my weekly email newsletter.


Episode #80: Maddie Kertay of the BadAss Quilters Society

September 5th, 2016

I'm talking with Maddie Kertay, the founder of the BadAss Quilters Society, a Facebook page and blog devoted to diversity and inclusion in the quilting community. In this conversation Maddie talks about how she became a quilter and the incident which led her to feel she needed a place to talk openly about issues within the quilting industry that she feels need changing. Maddie's blog and Facebook posts often delve into race, class, gender, and sexuality in a way that is rarely seen within this community. Maddie realized that her point of view is not for everyone, but she is proud of the positive change she's been able to make along with the 16,000 people who follow the Facebook page.

Catch up with the BadAss Quilters Society on Facebook.


Today's episode is sponsored by Unanimous Craft, an online index of shops and craft shows where you can sell your handmade and small batch wares. Check it out at UnanimousCraft.com and visit UnanimousCraft.com/naps for a special offer for While She Naps listeners. Than you, Unanimous Craft!


Get the show notes for this episode on my blog: whileshenaps.com.


Episode #79: Arounna Khounnoraj of Bookhou

August 15th, 2016

On today's episode of the While She Naps podcast we’re talking about making and selling handcrafted products with my guest Arounna Khounnoraj of Bookhou.

Arounna Khounnoraj started Bookhou with her husband, John Booth, in 2002 as a place to combine and market their work. Both Arounna and John started out as artists - Arounna as a sculptor and John as a painter - but as time passed their endeavors grew to include ceramics, fiber arts, architecture and furniture making to name only a few. nNeedless to say Bookhou defines itself as a multidisciplinary studio where the husband and wife team explore a variety of mediums both individually and collectively.

Most people, however, would probably know Arounna as a printmaker and surface designer through her work in creating fabric bags, personal and home items which showcase her unique pattern designs. In keeping with their art studio roots, Arounna's work emphasizes the handmade and the hand drawn utilizing references to both natural, botanical forms as well as abstract patterns with simplicity of form uniting everything she creates.


This episode is sponsored by Teresa Ascone Art Tutorials. Have you ever wanted to try watercolor? Teresa Ascone's Etsy tutorials for absolute beginners age 10 and older are PDF downloads with easy-to-understand instructions, supply list, definitions, a full color framable image of the art, and line drawing. The paintings can be completed in less than 60 minutes. Check out all of Teresa's work on her website.


Get the show notes for this episode on my blog, whileshenaps, where you can also sign up for my weekly email newsletter to get the best in sewing, blogging, and small business delivered right to your inbox.