Episodes

Monday Oct 20, 2014
Episode #33: Jess Brown
Monday Oct 20, 2014
Monday Oct 20, 2014
On today’s episode of the Craft Industry Alliance podcast I chat with Jess Brown. Jess has been making dolls for 16 years. She’s carefully developed a line of signature handmade ragdolls. Each doll is cut to order in her Northern California studio and always made using the finest materials. Jess also collaborates with several designers, creating limited edition dolls for each season. Although originally created for children, the dolls have a simple sophistication that has moved them into the women & lifestyle markets as well.
I chat with Jess about how she came up with her rag doll design and how it's evolved over the years. We discuss the Martha Stewart Living article that was a turning point in her career and how she is now able to produce 400 handmade dolls a month (with the help of six employees) while staying true to her values.
Please note that this show used to be called the While She Naps podcast. The name has changed, but the content and host have stayed the same.
To get the full show notes for this episode, visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Meet with show host, Abby Glassenberg, each month for our Craft Business Roundtable, get access to courses and webinars taught by industry leaders, and much more.

Monday Oct 13, 2014
Episode #32: Kathy Mack and Kristin Link
Monday Oct 13, 2014
Monday Oct 13, 2014
On today’s episode of the Craft Industry Alliance podcast I'm talking with two leaders in the online sewing world: Kathy Mack and Kristin Link. Kathy Mack is the owner of Pink Chalk Fabrics. She designs and publishes sewing patterns as Pink Chalk Studio and she's recently made a sharp right turn in her creative business journey. We hear more about that during our chat. Kristin Link is the owner of Sew Mama Sew, a blog founded in 2005 which currently hosts nearly 500 sewing tutorials and she also has two online classes on Craftsy. Learn how Kristin shifted Sew Mama Sew's vision over time until it grew into the site we know today. Kristin, Kathy, and I also recommend great stuff we're enjoying right now.
Please note that this show used to be called the While She Naps podcast. The name has changed, but the content and host have stayed the same.
To get the full show notes for this episode, visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Meet with show host, Abby Glassenberg, each month for our Craft Business Roundtable, get access to courses and webinars taught by industry leaders, and much more.

Monday Oct 06, 2014
Episode #31: Amy Karol and Ellen Luckett Baker
Monday Oct 06, 2014
Monday Oct 06, 2014
On today’s episode of the Craft Industry Alliance podcast I'm talking about designing and sewing and creativity with two long-time bloggers, Amy Karol and Ellen Luckett Baker.
Amy is the author of Bend-the-Rules Sewing and Bend the Rules with Fabric, both from Potter Craft. She teaches video classes on CreativeBug and sells artwork and a natural skincare line in her Etsy shop. Amy's blog is http://www.angrychicken.typepad.com.
Ellen is the author of 1, 2, 3 Sew and 1, 2, 3, Quilt, both from Chronicle Books. She's a fabric designer for the Japanese company Kokka and blogs at http://www.thelongthread.com.
Please note that this show used to be called the While She Naps podcast. The name has changed, but the content and host have stayed the same.
To get the full show notes for this episode, visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Meet with show host, Abby Glassenberg, each month for our Craft Business Roundtable, get access to courses and webinars taught by industry leaders, and much more.

Monday Sep 29, 2014
Episode #30: Chelsea Bloxsom and Phil Barbato
Monday Sep 29, 2014
Monday Sep 29, 2014
On today’s episode of the Craft Industry Alliance podcast I chat with Chelsea Bloxsom who's business is Love and a Sandwich. She makes incredibly cute furry plush monsters. She also makes embroidery hoops based on her favorite comics characters. Her first book, Adventure Time Crafts, will soon by released by Potter Craft in cooperation with Cartoon Network. Phil Barbato is a plush maker who sells his work online and at shows such as New York ComicCon and Crafty Bastards. Phil's plush monsters are bearded and gold-toothed and totally wonderful.
We talk about how Chelsea and Phil began making plush, how to build an online audience for your work with Tumblr, whether you should stay on Etsy or open your own online shop, what you can learn from doing an in-person show, and much more. Chelsea, Phil and I also recommend great stuff we're loving right now. Thanks for listening!
Please note that this show used to be called the While She Naps podcast. The name has changed, but the content and host have stayed the same.
To get the full show notes for this episode, visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Meet with show host, Abby Glassenberg, each month for our Craft Business Roundtable, get access to courses and webinars taught by industry leaders, and much more.

Monday Sep 22, 2014
Episode #29: Ame Verso, Content Director for F+W
Monday Sep 22, 2014
Monday Sep 22, 2014
On today’s episode of the Craft Industry Alliance podcast I talk with Ame Verso, Content Director for F+W, the world's largest publishing group. Amy has over 10 years of experience editing and commissioning craft books. We discuss what a winning craft book proposal looks like, how much audience size matters for potential authors, how royalty structures work, whether you need an agent, who owns the copyright for material published in a craft book, and more. Ame was very generous in sharing her knowledge of the craft publishing industry. Send her a message on Twitter @ameverso.
Please note that this show used to be called the While She Naps podcast. The name has changed, but the content and host have stayed the same.
To get the full show notes for this episode, visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Meet with show host, Abby Glassenberg, each month for our Craft Business Roundtable, get access to courses and webinars taught by industry leaders, and much more.

Monday Aug 18, 2014
Episode #28: Amie Plumley and Jean Van't Hul
Monday Aug 18, 2014
Monday Aug 18, 2014
On today’s episode of the Craft Industry Alliance podcast I chat with Amie Plumley who is the co-author of Sewing School and Sewing School 2. Both books are excellent resources for teaching children to sew. Jean Van't Hul is the author of the blog and book, The Artful Parent. She is passionate about helping people find inspiration and encouragement in making art with children, whether at home or in the classroom. In this episode of the podcast we talk about creating open-ended projects, controlling the mess, helping everyone feel comfortable being creative, and dealing with frustration and self-doubt among young artists. Amie, Jean and I also recommend our favorite art supplies and creative toys for children and adults.
Please note that this show used to be called the While She Naps podcast. The name has changed, but the content and host have stayed the same.
To get the full show notes for this episode, visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Meet with show host, Abby Glassenberg, each month for our Craft Business Roundtable, get access to courses and webinars taught by industry leaders, and much more.

Monday Aug 11, 2014
Episode #27: Lilla Rogers and Lisa Congdon
Monday Aug 11, 2014
Monday Aug 11, 2014
On today’s episode of the Craft Industry Alliance podcast I talk to illustration agent Lilla Rogers and artist and illustrator Lisa Congdon.
What does it take to make a living as an artist? We discuss how to develop a viable career making and selling your artwork. Lilla and Lisa also recommend great stuff their loving right now.
Connect with Lilla Rogers at: http://lillarogers.com
Connect with Lisa Congdon at: http://lisacongdon.com
Find me, Abby Glassenberg, at: http://craftindustryalliance.org
Enjoy the show!
Please note that this show used to be called the While She Naps podcast. The name has changed, but the content and host have stayed the same.
To get the full show notes for this episode, visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Meet with show host, Abby Glassenberg, each month for our Craft Business Roundtable, get access to courses and webinars taught by industry leaders, and much more.

Monday Aug 04, 2014
Episode #26: Diane Gilleland and Haley Pierson-Cox
Monday Aug 04, 2014
Monday Aug 04, 2014
On today’s episode of the Craft Industry Alliance podcast I chat with Diane Gilleland and Haley Pierson-Cox who both have established careers as freelance craft designers. Hear how they balance their work days between pursuing new opportunities, marketing current projects, and completing work on deadline. Diane and Haley also have experience doing in-booth demonstrations for craft companies at industry trade shows. Get the an inside look at what that's like and what kinds of things they learn from doing product demos. Finally, we talk about the benefits and pitfalls of pursuing many different crafts (knitting, crochet, sewing, plastic canvas, quilting) instead of honing in on a particular niche. Of course, we end the show with recommendations of great stuff we're loving right now. Enjoy!
Please note that this show used to be called the While She Naps podcast. The name has changed, but the content and host have stayed the same.
To get the full show notes for this episode, visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Meet with show host, Abby Glassenberg, each month for our Craft Business Roundtable, get access to courses and webinars taught by industry leaders, and much more.

Monday Jul 21, 2014
Episode #25: Cal Patch and Jen Beeman
Monday Jul 21, 2014
Monday Jul 21, 2014
On today’s episode of the Craft Industry Alliance podcast I talk with sewing pattern makers Cal Patch and Jen Beeman about how they got their start, how their careers have developed, and where they see the future of home sewing heading.
Cal, Jen, and I recommend great stuff we're loving right now including tools, books, subscriptions, apps, and more.
Please note that this show used to be called the While She Naps podcast. The name has changed, but the content and host have stayed the same.
To get the full show notes for this episode, visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Meet with show host, Abby Glassenberg, each month for our Craft Business Roundtable, get access to courses and webinars taught by industry leaders, and much more.

Thursday Jul 17, 2014
Special Episode: Stanford Smith of Pushing Social
Thursday Jul 17, 2014
Thursday Jul 17, 2014
On today’s special episode of the Craft Industry Alliance podcast I chat with Stanford Smith. About six months ago, in an effort to learn about how to blog more effectively, I began reading Pushing Social, a blog about blogging. The author of Pushing Social, Stan Smith, is an internet marketing and social media expert. Stan shares practical exercises and tips on how to write blog posts that attract readers and deliver real value.
I'm really pleased that Stan agreed to chat with me about how handmade businesses can blog more effectively. We talk about:
- the importance of expertise
- writing with a reader in mind
- and how to promote yourself with integrity
Please note that this show used to be called the While She Naps podcast. The name has changed, but the content and host have stayed the same.
To get the full show notes for this episode, visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Meet with show host, Abby Glassenberg, each month for our Craft Business Roundtable, get access to courses and webinars taught by industry leaders, and much more.