Episodes

Thursday Jul 17, 2014
Special Episode: Stanford Smith of Pushing Social
Thursday Jul 17, 2014
Thursday Jul 17, 2014
On today’s special episode of the Craft Industry Alliance podcast I chat with Stanford Smith. About six months ago, in an effort to learn about how to blog more effectively, I began reading Pushing Social, a blog about blogging. The author of Pushing Social, Stan Smith, is an internet marketing and social media expert. Stan shares practical exercises and tips on how to write blog posts that attract readers and deliver real value.
I'm really pleased that Stan agreed to chat with me about how handmade businesses can blog more effectively. We talk about:
- the importance of expertise
- writing with a reader in mind
- and how to promote yourself with integrity
Please note that this show used to be called the While She Naps podcast. The name has changed, but the content and host have stayed the same.
To get the full show notes for this episode, visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Meet with show host, Abby Glassenberg, each month for our Craft Business Roundtable, get access to courses and webinars taught by industry leaders, and much more.

Thursday Jul 17, 2014
Special Episode: Jonathan Marcus, CEO of Goodsie
Thursday Jul 17, 2014
Thursday Jul 17, 2014
On today’s special episode of the Craft Industry Alliance podcast I'm rebroadcasting an interview I conducted with Jonathan Marcus, CEO of Goodsie, in November of 2012. Goodsie provides anyone with easy drag-and-drop tools that allow you to create a beautiful, customizable online storefront in an easy and affordable way. Jonathan founded Goodsie in 2011 as a way of bringing ecommerce to the masses. We talk about what he feels sets Goodsie apart from other online storefront makers and who he envisions as Goodsie's ideal customer.
Please note that this show used to be called the While She Naps podcast. The name has changed, but the content and host have stayed the same.
To get the full show notes for this episode, visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Meet with show host, Abby Glassenberg, each month for our Craft Business Roundtable, get access to courses and webinars taught by industry leaders, and much more.

Thursday Jul 17, 2014
Special Episode: Jon Crawford, CEO of Storenvy
Thursday Jul 17, 2014
Thursday Jul 17, 2014
On today’s special episode of the Craft Industry Alliance podcast I'm publishing the audio version of a video interview I conducted on January 29, 2013, with Jon Crawford, the CEO of Storenvy. If you're interested in ecommerce and small business, you'll enjoy Jon's story of founding this exciting platform. Hear about:
- How Storenvy differs from Etsy.
- How the social aspect of Storenvy works.
- Why Storenvy is free for sellers.
- What the experience is like for shoppers.
- Why Storenvy might be the better ecommerce choice for handmade businesses.
Enjoy!
Please note that this show used to be called the While She Naps podcast. The name has changed, but the content and host have stayed the same.
To get the full show notes for this episode, visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Meet with show host, Abby Glassenberg, each month for our Craft Business Roundtable, get access to courses and webinars taught by industry leaders, and much more.

Monday Jul 07, 2014
Episode #24: Cynthia Treen and Alison Kaplan (of Kata Golda)
Monday Jul 07, 2014
Monday Jul 07, 2014
On today’s episode of the Craft Industry Alliance podcast I chat with Cynthia Treen whose threadfollower felt animal kits are carried in over 100 shops nationwide and Alison Kaplan, the founder and owner of Kata Golda a company that creates handmade items using letterpress, ceramics, wool felt, and fabrics. We hear about Cynthia's and Alison's creative lives and then get their recommendations for great stuff they're enjoying right now.
Please note that this show used to be called the While She Naps podcast. The name has changed, but the content and host have stayed the same.
To get the full show notes for this episode, visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Meet with show host, Abby Glassenberg, each month for our Craft Business Roundtable, get access to courses and webinars taught by industry leaders, and much more.

Monday Jun 23, 2014
Episode #23: Ann Wood
Monday Jun 23, 2014
Monday Jun 23, 2014
On today’s episode of the Craft Industry Alliance podcast I chat with artist Ann Wood.
Ann works with found and salvaged materials, many of them vintage or antique garments. She’s interested in transformation, turning cardboard boxes from the fancy grocery store on her block into turreted castles and ruined old petticoats and gowns into seas for paper mache boats. She loves to give the most common materials and tired, dispirited, faded things new importance and meaning. Throughout her life Ann’s been infatuated with smallness, intricacies, miniaturization, collections, repetition; lost or abandoned things discovered and rescued; the idea of haunted and enchanted places, and the setting of a tiny stage. Ann lives Brooklyn.
Please note that this show used to be called the While She Naps podcast. The name has changed, but the content and host have stayed the same.
To get the full show notes for this episode, visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Meet with show host, Abby Glassenberg, each month for our Craft Business Roundtable, get access to courses and webinars taught by industry leaders, and much more.

Monday Jun 16, 2014
Episode #22: Jahje Bath Ives of BabyJives and Mimi Tsang of hello shiso
Monday Jun 16, 2014
Monday Jun 16, 2014
On today’s episode of the Craft Industry Alliance podcast I chat with two indie brands in the baby and children's market. My guests are Jahje Bath Ives, owner of the handmade nursery mobile company BabyJives, and Mimi Tsang, owner of the girls hairclip company, hello shiso. We talk about what it's like to start and run a successful creative business and then we recommend great stuff we're enjoying right now.
Please note that this show used to be called the While She Naps podcast. The name has changed, but the content and host have stayed the same.
To get the full show notes for this episode, visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Meet with show host, Abby Glassenberg, each month for our Craft Business Roundtable, get access to courses and webinars taught by industry leaders, and much more.

Monday Jun 02, 2014
Episode #21: Gale Zucker and Kristin Nicholas.
Monday Jun 02, 2014
Monday Jun 02, 2014
On today’s episode of the Craft Industry Alliance podcast my guests are location photographer Gale Zucker and knitwear designer Kristin Nicholas. We learn about Gale and Kristin's backgrounds and then recommend great stuff we're enjoying right now.
Please note that this show used to be called the While She Naps podcast. The name has changed, but the content and host have stayed the same.
To get the full show notes for this episode, visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Meet with show host, Abby Glassenberg, each month for our Craft Business Roundtable, get access to courses and webinars taught by industry leaders, and much more.

Monday May 19, 2014
Episode #20: Rachael Gander and Kim Werker
Monday May 19, 2014
Monday May 19, 2014
On today’s episode of the Craft Industry Alliance podcast I chat with Rachael Gander (imaginegnats.com) and Kim Werker about our recent projects and then all three of us recommend amazing things we're enjoying right now.
Please note that this show used to be called the While She Naps podcast. The name has changed, but the content and host have stayed the same.
To get the full show notes for this episode, visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Meet with show host, Abby Glassenberg, each month for our Craft Business Roundtable, get access to courses and webinars taught by industry leaders, and much more.

Monday May 05, 2014
Episode #19: Kari Chapin and Blair Stocker
Monday May 05, 2014
Monday May 05, 2014
On today’s episode of the Craft Industry Alliance podcast I chat with Kari Chapin and Blair Stocker. We discuss the new edition of Kari's book, The Handmade Marketplace, and Blair's newly released book, Wise Craft. Kari, Blair, and I recommend our favorite picks in apps, tools, websites, books, and other neat stuff.
Please note that this show used to be called the While She Naps podcast. The name has changed, but the content and host have stayed the same.
To get the full show notes for this episode, visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Meet with show host, Abby Glassenberg, each month for our Craft Business Roundtable, get access to courses and webinars taught by industry leaders, and much more.

Monday Apr 21, 2014
Episode #18: Meighan O'Toole and Caro Sheridan
Monday Apr 21, 2014
Monday Apr 21, 2014
On today’s episode of the Craft Industry Alliance podcast I chat with quilter, knitter, and photographer, Caro Sheridan, and digital and social media strategist, Meighan O'Toole.
Please note that this show used to be called the While She Naps podcast. The name has changed, but the content and host have stayed the same.
To get the full show notes for this episode, visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Meet with show host, Abby Glassenberg, each month for our Craft Business Roundtable, get access to courses and webinars taught by industry leaders, and much more.

