While She Naps with Abby Glassenberg

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Entries from November 2018

Episode #133: The State of the Quilting Industry, Quilt Market 2018

November 19th, 2018 · Comments

This is my second annual State of the Quilting Industry show recorded at Fall Quilt Market in Houston, Texas. The show is only open to the trade and it’s a time for quilt shop owners, pattern designers, notion makers, and fabric manufacturers to come together and do business with one another. 

In this episode, I sit down with quilt shop owners to talk about how business is going. I did man-on-the-street style interviews with shop owners I’d never met before, walking up to them while they were in line for Sample Spree or sitting down with them at the round tables outside of the Schoolhouse classrooms. Some of them knew me, but most of them didn’t.

Quilt shop owners are on the front lines, serving customers every day. They are out there buying and selling the fabric and patterns and books, selling the classes and booking the teachers. They know a tremendous amount about the industry and I’m really excited to bring their voices and perspective to the show.

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This episode is sponsored by Crosscut Sewing. 

Located in Melrose, MA or online at CrosscutSewingCo.com, Crosscut offers fun and modern fabric for all of your sewing projects.  Shop their Black Friday sale now for the best selection. Use the code THANKS18 for 25% off fabric, notions patterns and gifts through November 26th.  Most orders ship same day and orders over $40 ship for free!

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Get the full show notes for this episode on my blog, whileshenaps.com, where you can sign up for my email newsletter to get the best in sewing, blogging, and small business delivered right to your inbox each week. 

 

 

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Episode #132: Ursula Morgan and Julie Roehm of Creativebug

November 5th, 2018 · Comments

On today's episode of the While She Naps podcast we’re talking about online learning with my guests Ursula Morgan and Julie Roehm.

Ursula is the CEO of Creativebug, the award-winning DIY art and craft instruction site with 1,000+ videos for all skill levels. For $9.95/month, consumers have an all-access, no boundaries pass to all their creative interests. In her role as CEO Ursula grew subscriptions by 533% in her first year, a further 75% in year two, and 60% in year three. Creativebug under Ursula’s stewardship was acquired by JOANN stores in April 2017.

Julie Roehm is the Founder and now Vice President of Partnerships and Operations at Creativebug. Before founding Creativebug she spent 15 years in the financial services industry where she managed a team of user experience designers to create exceptional customer experiences.

We begin this conversation by talking about what Creativebug offers today and how Julie and her co-founders came up with the idea for the company originally. Creativebug has been bought and sold several times and last year was acquired by JOANN. Ursula and Julie explain the synergy they feel with JOANN and how the new arrangement is working for Creativebug. 

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This episode is sponsored by Culler Creations. You may still be enjoying fall colors where you live but, eventually, the leaves will fall and the temperatures will drop.  Winter will come!  You could be ready to stay warmer and enjoy winter more if you make your own insulated Snow Skirt with a pattern from Culler Creations

With a Snow Skirt over your regular clothing, you will be warmer walking your dog, waiting at the bus or subway, watching your kids play or maybe even getting out and making a snowman with grandchildren.  Get a complete kit with everything included from fabrics and pattern to zippers and matching thread.  There are many colors of ripstop fabrics and trims to choose from, so your Snow Skirt can be warm and as unique as you are! Check it out at CullerCreations.com.

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To get the full show notes for this episode visit my blog, whileshenaps.com, where you can sign up for my email newsletter to get the best in sewing, blogging, and small business delivered right to your inbox each week. 

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