While She Naps with Abby Glassenberg

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Episode #143: Purl Soho

April 15th, 2019

On today's episode of the While She Naps podcast we're talking about building a retail fabric and yarn shop, both online and in a brick-and-mortar setting, with my guests Joelle Hoverson and Page Marchese Norman.

Joelle and Page, along with Jennifer Hoverson Jahnke, are co-owners of Purl Soho, a fiber arts supply company that brings a modern sensibility to traditional needlecrafts.

 

We begin by talking about the story of how Joelle came to found Purl in 2002 as a small knitting store on Sullivan Street. Joelle explains how her vision for the store was different from most other yarns stores in existence at that time. Bringing her background as a stylist to curating the merchandise she says, "I really envisioned a shop that when you went in you felt that the shop had a vision."

Her sister, Jennifer, started the ecommerce side of the business not long after. Joelle explains how high-quality tutorials presented on the company's blog really drove the business's growth. The business grew into a second storefront, Purl Patchwork, and the two later merged into a single location on Broome Street. Purl Soho also has a large warehouse in Tustin, California that's open to the public.

Page and Joelle became friends while working together at Martha Stewart and have now been business partners for 11 years. They talk about how to have a successful partnership by listening to and respecting one another.

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This episode is sponsored by Needle Sharp. Needle Sharp is a subscription service that let’s you sew your own style with carefully curated sewing kits, set directly to your door. Each month they pick a fabulous sewing pattern from independent pattern companies then pair high-quality fabrics to that pattern, gather all the notions you need, and put it one convenient box. Let Needle Sharp do all the hard work for you so you can get straight to the fun part: Sewing your own clothes!

And just for listeners of this podcast, they are offering an exclusive discount of 15% off your first order of a subscription box. Simply use the coupon code WhileSheNaps (all one word) at checkout. Try it today!

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To get the full show notes for this episode visit my blog, whileshenaps.com, where you can sign up for my email newsletter to get the best in sewing, blogging, and small business delivered right to your inbox each week. 

Episode #142: Jessica Marquez of Miniature Rhino

April 1st, 2019

On today's episode of the While She Naps podcast we're talking about building a handmade business with my guest, Jessica Marquez.

Jessica is a life long maker who found her way back to textiles while working on an MFA in Photography from Rochester Institute of Technology. After countless hours working digitally, retouching images and staring at a computer screen she longed for hands-on analog making. She taught herself embroidery and then never stopped stitching. In 2008 she started a creative handmade business, Miniature Rhino, named after a young cousin's imaginary friend, a dentist she called Dr. Rhino. Miniature Rhino became a symbol of creativity and imagination and seeks to inspire and teach hands-on skills through a line of embroidery kits, patterns, classes and books.

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This episode is sponsored by Hobbs Bonded Fibers. Hobbs Batting has proudly produced batting in Waco, Texas since 1978. Hobbs batting provides superior integrity to quilts and quilted projects and they invite you to contact them for a complimentary sample pack. Send your sample batting request to sales@hobbsbondedfibers.com

Enter to win a collection of Hobbs Tuscany Batting products! To enter, simply send an email titled 'While She Naps Giveaway' to Stephanie at shackney@hobbsbondedfibers.com She'll draw a winner on the Hobbs Batting Instagram account (@hobbsbatting) on April 15, 2019. 

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For the full show notes for this episode visit my blog, whileshenaps.com, where you can sign up for my email newsletter to get the best in sewing, blogging, and small business delivered right to your inbox each week. 

Episode #141: Amy Friend

March 18th, 2019

On today's episode of the While She Naps podcast we're talking about building a business as a quilt pattern designer, author, and blogger with my guest, Amy Friend. I had the pleasure of visiting Amy in her home studio in West Newbury, Massachusetts, and recording this interview in person which was lovely! Amy lives in a mid-19th century home that was formerly inhabited by a comb maker, shoemaker, and Morgan horse breeder. She grew up down the street from where she and her husband are now raising their three children.

A former museum curator, Amy designs unique modern quilts with a specialty in paper piecing. She's written two books, both with Lucky Spool: Intentional Piecing: From Fussy Cutting to Foundation Piecing (affiliate link) and Improv Paper Piecing: A Modern Approach to Quilt Design (affiliate link). She also travels to guilds and national events to teach. Amy has a large portfolio of patterns for sale on her website, During Quiet Time, where she also blogs.

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This episode was sponsored by the artist's J.D., a place designed to add ease to the legalese of running your creative business. If you are a maker, designer, or shop owner, then you should consider joining the artist's Courtyard. It functions as your creative business' legal guide, mentor, sounding board, and resource library. Seize dream opportunities when they arise because your business is built on a strong foundation. Visit theartistsjd.com to learn more and use the code whileshenaps at checkout to get 50% off your first month.

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Get the full show notes for this episode on my blog, whileshenaps.com, where you can sign up for my email newsletter to get the best in sewing, blogging, and small business delivered right to your inbox each week. 

Episode #140: Brad Krieger, Checker Distributors

March 4th, 2019

On today's episode of the While She Naps podcast we're talking about running a wholesale distribution company with my guest, Brad Krieger.

Brad is the president of Checker Distributors, a company his grandparents, Bob and Del Krieger, founded in 1948. Based in Maumee, Ohio, Checker is a leading distributor of quilting and sewing products. Independent quilt shops all over the United States and internationally order their inventory from Checker.

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This episode was sponsored by Pop-SEO.com, Pop Shop America has created a new learning center full of free resources to grow your creative business. If you are a maker, ecommerce shop, or blogger visit Pop-Seo for ebooks, courses, and more. You can learn how to grow your reach on social media and how to maximize sales through the holidays. You'll even learn about shopping cart abandonment and automations like chatbots. Their next ecourse, Start & Scale Your Etsy, begins online April 1st. Registration is half off now through April 1. Visit Pop-Seo.com to start your journey.

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To get the full show notes for this episode visit my blog, whileshenaps.com, where you can sign up for my email newsletter to get the best in sewing, blogging, and small business delivered right to your inbox each week. 

Episode #139: Pat and Walter Bravo of Art Gallery Fabrics

February 18th, 2019

This week on the While She Naps podcast we're talking about running a fabric company with my guests Pat and Walter Bravo.

Pat and Walter own Art Gallery Fabrics, a manufacturer of premium fabrics for the quilting industry.

They are two soulmates who live life with a lot of passion, doing what they truly love. Originally from Argentina, they have been married for 34 years and have an amazing son, Alexander. Pat began sewing as a teenager and discovered quilting when the couple moved to the United States in the late 1980s. When she couldn’t find the depth of color and pattern she was looking for in commercially available fabrics, she began painting her own and soon she and Walter launched a company to produce the kinds of fabrics she had envisioned. That’s how Art Gallery Fabrics was born, a company Pat describes as “the most avant-garde in the industry.”

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This episode is sponsored by PRO Chemical & Dye located in Fall River, Massachusetts. Now in their 50th year, PRO Chemical & Dye is a longtime supplier of dyes, fabric paints, supplies, and information to fiber artists all over the world.

To learn more about the products and workshops offered by PRO Chemical & Dye, you can visit prochemicalanddye.com Use the discount code WSN10 when you check out to receive 10% off your online order.

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Get the show notes for this episode on my blog, whileshenaps.com, where you can sign up for my email newsletter to get the best in sewing, blogging, and small business delivered right to your inbox each week.  

Episode #138: EE Schenck

February 4th, 2019

On today's episode of the While She Naps podcast we're talking running a wholesale distribution company with my guests Stan and Brittany Gray.

Stan Gray is the owner of E.E. Schenck Company, which is a distributor, converter and wholesaler of all types of fabrics and sewing notions servicing customers throughout the world.  After 51 years with the company, he is still involved in the day-to-day operations and enjoys his interaction with customers, employees and vendors.

Brittany is the General Manager of EE Schenck Company, and Stan’s daughter.  After starting her career in the fashion industry in New York City, she moved back to her hometown of Portland, Oregon in 2014 to work for her family’s business.

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Today’s episode is sponsored by June Tailor, Inc., a USA manufacturer of quilting and sewing tools. Our unique and innovative tools help you complete your quilting or sewing project with professionally finished results. Win one of 10 kits containing a Shape Cut Ruler and a set of 6 “Quilt As You Go” placemats. Simply post your favorite quilt project to Instagram and include the following:  #myfavoriteproject #junetailor @junetailorinc @abbyglassenberg Check out all of June Tailor’s products at JuneTailor.com. Giveaway ends the 12th.

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Get the full show notes for this episode on my blog, whileshenaps.com, where you can also sign up for my email newsletter to get the best in sewing, blogging, and small business delivered right to your inbox each week. 

Episode #137: Katarina Roccella

January 21st, 2019

Today we're talking about becoming a fabric designer with my guest, Katarina Roccella.

 Katarina was born in 1975 in Belgrade, Serbia where she lives with her husband and three kids that are true inspiration for her work. In 1998 she graduated from the Faculty of Applied Arts at the Department of Graphic Arts and in 2003 got a master’s degree.  She started on her PhD thesis in Applied Arts and Design in 2014. Nina work as a licensed artist for Art Gallery fabrics and has created 14 fabric collections for them.

We discuss her life growing up with artist parents, discovering textiles and sewing when she became a mother, beginning to sell online through eBay, and pitching (and being rejected) her surface designs to fabric companies. Katarina talks about her first visit to the United States which was to attend Quilt Market, and learning to quilt (she serged the seams on her first quilt!). We also talk about her children who are competitive ballroom dancers in Belgrade. 

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 This episode is sponsored by Studio Art Quilt Associates

Celebrating its 30th anniversary this year,  Studio Art Quilt Associates is an international non-profit organization dedicated to promoting the art quilt and the artists who create them. SAQA offers a wide range of exclusive resources and professional opportunities for its members, including access to a museum-quality exhibition program that travels artwork around the world.

If you want to see and hear more about art quilts, join SAQA's global community of over 3500 artists, professionals, collectors, and art quilt enthusiasts. Visit www.saqa.com/join to find out more details about SAQA's membership benefits. Use the discount code NAP to receive $10 off your first year of membership.

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To get the full show notes for this episode visit my blog, whileshenaps.com, where you can sign up for my email newsletter to get the best in sewing, blogging, and small business delivered right to your inbox each week. 

Episode #136: Megan Eckman of Studio MME

January 7th, 2019

On today's episode of the While She Naps podcast we're talking about product development and building an embroidery business with my guest, Megan Eckman of Studio MME.

Megan is the owner and head designer of Studio MME, a company that creates approachable embroidery kits for modern stitchers. After failing her grandmother's embroidery lessons as a kid, she came back to the craft in 2014 and realized it needed a major update. She now makes kits that help others learn embroidery in a fun and easy manner. It's crafting with hand-holding. Over the past five years, she's landed her kits in almost 100 shops across the country, partnered with DMC, hired her husband, and currently runs an embroidery-of-the-month club for her most adoring (and addicted) fans.

If you have a product-based business or are thinking of starting one, this episode is for you. Megan shares her real numbers and she isn't afraid to tell us what worked and what didn't. She and her husband now own a creative business that supports them both which is pretty amazing.

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This episode is sponsored by the Craft in Style subscription box by Pop Shop America. The Craft in Style subscription box allows you to explore lots of fresh and stylish crafting and different techniques from terrariums to chalkboard lettering, from watercolors to paper marbling. Choose from one month, three months, and beyond; the longer the subscription, the more a subscriber can save on the box price. Every Craft in Style Box is super stylish and beginner friendly. Boxes ship within three business days so you don't have to wait like other boxes! It's a fun way to craft every month without spending a fortune and you won't end up with extra supplies you don't need.

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Visit my blog, whileshenaps.com, where you can sign up for my email newsletter to get the best in sewing, blogging, and small business delivered right to your inbox each week. 

Episode #135: 2018 Community Episode

December 17th, 2018

As we wind up 2018 I’m taking a minute to look back on the podcast this year. We’ve had so many of interviews with guests I truly admire including a whole roster of other artists and designers who have built independent creative businesses that are incredibly inspirational.

As we wrap up the year I wanted to turn to you, my listeners, and hear your voices on the show. I make this show for you, and it’s because of you that the show is a success. This is our third annual community episode and it’s one of my favorite episodes of the year.

A few weeks ago I put out a call on my blog and in my newsletter asking you to record yourself and I got so many entries. Thank you! Specifically, I asked if you would recommend something you’re loving right now. Those of you that listen to the show regularly know that towards the end of the interview I always ask my guests to recommend great stuff they’re enjoying. This is the third annual Community Episode!

And to help me out today I’m joined by my longtime friend Stacey Trock. Hi Stacey! Stacey and I first met on Twitter, many years ago and she co-hosted many of the early episodes of the podcast with me.

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This episode is sponsored by Cultured Expressions. 

Cultured Expressions offers a unique mix of African prints, batiks, mudcloth, precuts beads, kits & more for sewing, quilting, crafts and décorating.

Visit CulturedExpressions.com, your African Fabric Lifestyle & DIY Destination, and use the code “ABBY” to save 20% thru Jan 15, 2019.

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To get the full show notes for this episode, visit my blog, whileshenaps.com, where you can sign up for my email newsletter to get the best in sewing, blogging, and small business delivered right to your inbox each week. 

Episode #134: Erin Dollar

December 3rd, 2018

On today's episode of the While She Naps podcast we're talking about building a business as a surface designer with my guest, Erin Dollar.

Erin Dollar is the textile designer behind the home decor brand Cotton & Flax. She's known for her minimalist-modern approach to surface pattern design, and her textile home goods have been stocked in indie retail shops around the world, as well as on the shelves of stores like CB2, Need Supply, and West Elm. In 2016 she launched Arroyo, her first fabric collection for Robert Kaufman Fabrics, and this month her second collection, Balboa, arrives in stores.

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This episode of the While She Naps podcast is sponsored by Search Press North America, bestselling books for sewing, quilting, knitting, fine art and many other crafts. Award-winning titles include the A-Z embroidery books and the Half Yard sewing series. Whether you are a beginner or an expert looking for new inspiration, Search Press delivers consistent, step by step instruction books for all crafters. You can find Search Press books in all major craft stores, as well as specialist retailers around the world. Use the discount code WSN102018to receive 20% discount off books on the Search Press North America website plus free shipping.

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Get the full show notes for this episode on my blog, whileshenaps.com, where you can also sign up for my email newsletter to get the best in sewing, blogging, and small business delivered right to your inbox each week.