Episodes

Monday May 01, 2017
Episode #96: Jen Carlton Bailly
Monday May 01, 2017
Monday May 01, 2017
On today’s episode of the Craft Industry Alliance podcast we’re talking about building a career as a modern quilter with my guest, Jen Carlton Bailly. Jen is a founder of the Portland Modern Quilt Guild, the largest modern quilt guild in the world. She had a career in retail before becoming a mother and modern quilter and carries many of lesson she learned in those years over to her current work.
In this conversation we talk about discovering a craft community online and in person. Jen explains how modern quilters first connected online via Flickr and then came together in her local community to form a guild.
Jen's blog is called Betty Crocker Ass and we discuss what it's like to have such a standout name for your website. She explains her mixed feelings over the years about possibly changing it, and why in the end she chose to keep it.
Jen has a line of quilting templates out and she talks about creating and selling a signature product and the challenges with scaling the business. She also beginning to sell patterns and discusses what that decision entailed.
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This episode is sponsored by Yount Street Glass. Kay and her partner, Cindy, at Yount Street Glass make jewelry and accessories from recycled wine bottles. Located in the heart of Napa Valley, Yount Street Glass is perfectly situated to upcycle the beautiful glass that cradled beautiful wines. Check out YountStreetGlass.com to learn more about Yount Street Glass and their hand crafted eco-friendly products. Be sure to enter promo code NAP for a 15% discount on your next order.
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Please note that this show used to be called the While She Naps podcast. The name has changed, but the content and host have stayed the same.
To get the full show notes for this episode, visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Meet with show host, Abby Glassenberg, each month for our Craft Business Roundtable, get access to courses and webinars taught by industry leaders, and much more.

Monday Apr 17, 2017
Episode #95: Nichole Vogelsinger
Monday Apr 17, 2017
Monday Apr 17, 2017
On today’s episode of the Craft Industry Alliance podcast we're talking about building an online presence on Instagram with my guest, Nichole Vogelsinger. Nichole has a beautiful new book out with Lucky Spool, Wild Boho: Modern Projects from Traditional Stitches (affiliate link). She's also partnered with an assortment of sewing brands including fabric and notions companies. Nichole has built tremendous momentum for her work by using Instagram to show what she's doing and forge connections. She currently has over 10,000 followers. It's really exciting to see her trajectory!
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This episode is sponsored by the International Association of Creative Arts Professionals. For more than 20 years, ICAP has been the go-to resource for thousands of creatives around the world. Whether you are looking for peer support through our free Creative Passion to Profit Facebook group, help taking your business to the next level through our ICAP membership, the chance to work on not in your business at our annual conference, or private coaching, you'll find just what you need. Head on over to joinicap.com/whileshenaps and grab your free Creative Arts Business Blueprint and Poster to get started. And if you decide to uplevel your business with an ICAP Elevating Membership, you'll enjoy 10% off if you use the code ABBY when you checkout.
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Please note that this show used to be called the While She Naps podcast. The name has changed, but the content and host have stayed the same.
To get the full show notes for this episode, visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Meet with show host, Abby Glassenberg, each month for our Craft Business Roundtable, get access to courses and webinars taught by industry leaders, and much more.

Monday Apr 03, 2017
Episode #94: Heather Givans
Monday Apr 03, 2017
Monday Apr 03, 2017
On today’s episode of the Craft Industry Alliance podcast we're talking about owning a quilt shop with my guest, Heather Givans. We recorded this episode in Savannah, Georgia, at Quilt Con 2017. The show was so inspiring and I was excited to have the opportunity to sit down with an equally inspiring guest to talk more about this industry.
Heather is a creative force; fabric store owner, fabric designer, quilt designer, national instructor, artist, and art educator. Heather creates community wherever she goes. Her shop, Crimson Tate, in Indianapolis, was born out of an obsession with creating non-traditional quilts from contemporary, modern and repurposed vintage fabrics.
Heather designs fabric for Windham Fabrics, works on new pattern designs, giggles contagiously, and teaches sewing with her energetic friends and staff among the hustle and bustle of downtown.
Connect with Heather Givans on the Crimson Tate site.
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This episode is sponsored by Plum Deluxe. Love trying new teas? Want to make every day feel special? Treat yourself to a Plum Deluxe tea of the month subscription. For only $10/month, you’ll receive a hand blended, all-organic, loose leaf tea thoughtfully chosen for the season. Tea club members also enjoy special benefits like free shipping and access to a supportive community. Tea also makes a fantastic gift. Visit plumdeluxe.com/tea to join now.
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Please note that this show used to be called the While She Naps podcast. The name has changed, but the content and host have stayed the same.
To get the full show notes for this episode, visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Meet with show host, Abby Glassenberg, each month for our Craft Business Roundtable, get access to courses and webinars taught by industry leaders, and much more.

Monday Mar 20, 2017
Episode #93: Co-Founders of Electric Quilt Penny McMorris and Dean Neumann
Monday Mar 20, 2017
Monday Mar 20, 2017
On today’s episode of the Craft Industry Alliance podcast I'm talking with Dean Neumann and Penny McMorris about Electric Quilt, the quilt designs software company they co-founded 26 years ago.
After the Air Force and then graduate school, Dean was a Professor of Mathematics at Bowling Green State University for 25 years. He received a hand-me-down computer from his son in the late 1980s, and quickly became a self-taught computer programmer just for fun.
His wife, Penny McMorris, was the corporate art curator for Owens-Corning Corporation, headquartered in Toledo, Ohio. Penny was a self-taught quilt maker. She taught a few local classes and then talked her local PBS station (WBGU-TV) into letting her produce and host a television series showing quilt history and the best contemporary quilts of that time.
With Penny’s travels for her job and the TV show, Dean became interested in quilts and was motivated to find an enterprise that they could do together. He was the brainstorm behind the idea of creating a software that would allow quilters to pre-plan their designs. The result was the first Electric Quilt (EQ) program in 1992.
They both eventually left their jobs to run the company full time. 26 years later, they continue to own and operate The Electric Quilt Company in Bowling Green, Ohio.
Visit Electric Quilt at ElectricQuilt.com.
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This episode is sponsored by Plum Deluxe. Love trying new teas? Treat yourself to a Plum Deluxe tea of the month subscription. For only $10/month, you'll receive a hand blended, all-organic,loose leaf tea thoughtfully chosen for the season. Tea club members also enjoy special benefits like discounts, free shipping on all purchases, and access to a very loving and supporting tea community. A tea subscription also makes a fantastic gift. Visit PlumDeluxe.com/tea and join now.
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Please note that this show used to be called the While She Naps podcast. The name has changed, but the content and host have stayed the same.
To get the full show notes for this episode, visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Meet with show host, Abby Glassenberg, each month for our Craft Business Roundtable, get access to courses and webinars taught by industry leaders, and much more.

Monday Mar 06, 2017
Episode #92: Pokey Bolton
Monday Mar 06, 2017
Monday Mar 06, 2017
On today’s episode of the Craft Industry Alliance podcast we're talking about the sewing and quilting industry with my guest, Pokey Bolton.
Pokey Bolton was introduced to art quilting and the related needle arts in 1998, and ever since she took her first stitch (a fly) and embroidered her first motif (a spider), she has been entangled in this industry and doesn’t envision herself getting free.
Art quilting and mixed-media have, quite literally, taken over her life—so much so that she left her doctoral program and full-time teaching job to found Quilting Arts Magazine® and later with John Bolton, Cloth Paper Scissors® magazine, as well as a line of books. After they sold their publishing business to Interweave, Pokey became the Editorial Director for the Quilt & Paper Division at Interweave and was founding host of Quilting Arts TV on PBS.
In January 2012 she joined Quilts, Inc, the parent company of International Quilt Festival and Quilt Market, in the newly founded position of Chief Creative Officer.
A little over two years later, she founded Crafting a Life, LLC, a media and events company based in Napa Valley, California offering media and boutique-style retreats. In January 2016, she launched CRAFT NAPA, an annual retreat held in downtown Napa. CRAFT NAPA includes crafting, sewing, collage, quilting workshops, wine education, wine excursions, and an Artists' Market.
Connect with Pokey on her blog.
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Today's episode is sponsored by Deanne Fitzpatrick Rug Hooking. Deanne Fitzpatrick Rug Hooking Studio offers a contemporary look at a traditional craft. Working as an artist creating one of a kind hooked rugs , Deanne also offers rug hooking kits, patterns, supplies, workshops and lessons, both online at www.hookingrugs.com or at her studio in downtown Amherst, Nova Scotia,Canada.Her original works are in the Canadian Museum of Civilization, the Art Gallery of Nova Scotia and many private and public collections. The author of seven books about rug hooking and creativity,Deanne has made her website, blog and youtube channels a beautiful resource for rug hookers internationally.
Visit her at www.hookingrugs.com and use the coupon code abby to receive 15% off your first order.
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Please note that this show used to be called the While She Naps podcast. The name has changed, but the content and host have stayed the same.
To get the full show notes for this episode, visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Meet with show host, Abby Glassenberg, each month for our Craft Business Roundtable, get access to courses and webinars taught by industry leaders, and much more.

Saturday Feb 25, 2017
Special Episode: QuiltCon 2017 Best in Show Winner Kat Jones
Saturday Feb 25, 2017
Saturday Feb 25, 2017
On today’s special episode of the Craft Industry Alliance podcast I’m at QuiltCon 2017 and I’m honored to have been able to sit for a few minutes with Katherine Jones who has won Best in Show for her quilt, Bling. Kat is from Tasmania, Australia and I caught her just a few hours before she had to catch a flight back home. We sat on the grass outside the convention center and chatted about her extraordinary paper pieced quilt.
Kat has had award winning quilts in QuiltCon in years past, but she has a very low key online presence and many people are hearing about her for the first time. I wanted to hear her story, her approach to quilting, how she planned and executed such a stunning work of art, and what she’s going to do next. I hope you enjoy this special episode.
Visit Kat's blog: http://www.twocatsquilts.blogspot.com.au
Please note that this show used to be called the While She Naps podcast. The name has changed, but the content and host have stayed the same.
To get the full show notes for this episode, visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Meet with show host, Abby Glassenberg, each month for our Craft Business Roundtable, get access to courses and webinars taught by industry leaders, and much more.

Monday Feb 20, 2017
Episode #91: Susan Fitzgerald of Red Gate Stitchery
Monday Feb 20, 2017
Monday Feb 20, 2017
On today’s episode of the Craft Industry Alliance podcast we’re talking about launching a kit and pattern business with my guest, Susan Fitzgerald. Susan lives near me, in the Boston area, so we were actually able to record this interview in person in Susan’s beautiful studio.
Susan Fitzgerald designs modern cross stitch kits and patterns. Her work features stitching on unconventional materials like wood, leather, and acrylic. Her innovative designs have been featured in a number of cross stitch, quilting, and craft publications including CrossStitcher magazine and Mollie Makes.
With a background in science and technology, Susan did not set out to become a cross stitch designer. She taught herself to stitch in her 20’s as a creative counterpoint to working long days in the corporate world. While dabbling in other crafts like knitting, quilting, and weaving, cross stitch was always the pursuit she came back to.
As her cross stitch practice evolved, Susan began to explore stitching on alternative materials like wood and leather. She loved how modern and unexpected the pieces were. In 2012 she created a line of cross stitch jewelry kits featuring the unconventional materials and began selling them on Etsy. She now sells an expanded range of kits to fabric and yarn shops across the country and internationally.
We talk about product development, sourcing, trade shows, distribution, and Instagram among many other things. If you sell a physical product or hope to one day this episode is for you!
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Today’s episode is brought to you by halfmoon ATELIER. Simple design. Big impact.
Meghann Halfmoon of halfmoon ATELIER designs foundation pieces for modern sewists looking to create a sew-cially conscious handmade wardrobe. Her mission is to design simple, unique sewing patterns and help modern sewists to source sustainable, ethical, organic and fair trade fabric as a small step toward her vision of a world in which sustainable, ethical production is simply the standard. Simple design. Big impact.
Check out www.halfmoonatelier.com for unique PDF sewing patterns and a compilation of online businesses offering sustainable, ethical fabrics (http://www.halfmoonatelier.com/ethical-sources).
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Please note that this show used to be called the While She Naps podcast. The name has changed, but the content and host have stayed the same.
To get the full show notes for this episode, visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Meet with show host, Abby Glassenberg, each month for our Craft Business Roundtable, get access to courses and webinars taught by industry leaders, and much more.

Monday Feb 06, 2017
Episode #90: Claire Robertson
Monday Feb 06, 2017
Monday Feb 06, 2017
On today’s episode of the Craft Industry Alliance podcast we're talking about blogging, and illustration, and newsletters with my guest Claire Robertson. Claire is an Australian artist and illustrator based on the Pacific North West island of Salt Spring, in British Columbia, Canada. She weaves the whimsy of her island life into her work, incorporating the local flora and fauna in her characteristic style. She is well known for her much loved blog loobylu.com which she began in 1999, and for which she has won many awards and accolades. She is also known for her iconic children's book illustrations including for the ongoing Truly Tan series, written by Jen Storer for Harper Collins Australia. Claire works digitally but also in traditional media: inks, acrylics, paper-cutting, ceramics and textiles.
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This episode is sponsored by Shower Art. Rosalie & Douglas Gale of Ugly Baby invented Shower Art - waterproof art you can hang in your shower with a suction cup. They hand cast each piece in rubber add glitter, discarded toys and other weird stuff - along with a fair amount of sarcasm. Visit uglybabyshop.com and use coupon code ABBYRULES for 30% off a single order.
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Please note that this show used to be called the While She Naps podcast. The name has changed, but the content and host have stayed the same.
To get the full show notes for this episode, visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Meet with show host, Abby Glassenberg, each month for our Craft Business Roundtable, get access to courses and webinars taught by industry leaders, and much more.

Monday Jan 16, 2017
Episode #89: Thomas Knauer
Monday Jan 16, 2017
Monday Jan 16, 2017
On today’s episode of the Craft Industry Alliance podcast I've asked quilter Thomas Knauer to talk about the state of the quilting industry right now. Knauer is an academic as well as an award winning quilter and he views the industry in a way that I feel is unusual and thought-provoking. He talks about the relationship between the quest for perfectionism and quilting and how that leads to consumerism. Thomas also feels that "the quilting industry has nothing to do with quilts," a statement I ask him to unpack for us. Finally, Thomas shares a new model for local quilt shops going forward - one that I've never heard before and that definitley made me think. I hope this interview prompts some new ideas to circulate as the business of quilting changes.
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This episode is sponsored by Craftcation. If you’re maker, blogger or creative business owner Craftcation Conference is the perfect place for you to get all the tools and resources you need to start the business of your dreams, take your existing business to the next-level, make life-long friends and build your community, and discover or rediscover your inner artist and crafter.
Come to Craftcation: Business and Makers Conference on April 27-30 2017 in Ventura, California for four life-changing days of 80+ hands-on DIY craft workshops and business classes as well as special events like happy hour, keynote dinner, morning yoga, a dance party and more.
Craftcation sells out every year, so don’t miss this chance. Go to dearhandmadelife.com and use the code: whileshenaps to get $20 off and register for four days you’ll never forget.
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Please note that this show used to be called the While She Naps podcast. The name has changed, but the content and host have stayed the same.
To get the full show notes for this episode, visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Meet with show host, Abby Glassenberg, each month for our Craft Business Roundtable, get access to courses and webinars taught by industry leaders, and much more.

Monday Jan 09, 2017
Episode #88: MimiG
Monday Jan 09, 2017
Monday Jan 09, 2017
On today’s episode of the Craft Industry Alliance podcast we’re talking about building a business in fashion sewing with my guest Mimi Goodwin, whom you might know as MimiG.
Mimi is a mother, businesswoman, and award winning, trend expert and Editor-in-Chief of the popular fashion, lifestyle, and DIY blog, MimiGStyle.com. What started off as a hobby in her Los Angeles home in 2012, has blossomed into an international brand with daily engagement of more than 1.M followers.
We talk about :
- What works on YouTube
- Sponsored posts
- Body image
- How to build readership for your blog and grow you Instagram following
- Controlling the tone of your online community
- Becoming a sewing pattern designer
- Launching a membership site
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Today’s show is sponsored by Spoonflower. If you’re a creative person who loves to design, there’s nothing quite like the feeling of seeing your art printed onto fabric, or better yet -- seeing someone across the globe purchase it and make something amazing. Spoonflower is the first company to make it possible to digitally print custom fabric, wallpaper and gift wrap with no minimums, and no limitation of colors. Shop from thousands of indie designs, or sell your own designs and earn up to 15% commission on every sale. The best part? As an independent seller you always keep the rights to your work. While She Naps podcast listeners can get 15% off your next Spoonflower fabric order with code ABBY17. Learn more at try.spoonflower.com/abby
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Please note that this show used to be called the While She Naps podcast. The name has changed, but the content and host have stayed the same.
To get the full show notes for this episode, visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Meet with show host, Abby Glassenberg, each month for our Craft Business Roundtable, get access to courses and webinars taught by industry leaders, and much more.