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Episode #165: Norma Loehr of Orange Lingerie

March 16th, 2020

On today's episode of the Craft Industry Alliance podcast we’re talking about building a sewing pattern business with my guest Norma Loehr.

Norma is the founder and creative director of Orange Lingerie. After a career in financial services, she started Orange Lingerie and began making custom bras for individual clients in 2010. In 2013 she published a book on how to sew and fit bras and then began releasing her own line of bra sewing patterns and teaching her techniques in weekend workshops all over the U.S. 

Her company’s mission is to enable sewists to make their own beautiful and professional looking lingerie.


Today’s episode is brought to you by Therm O Web, maker of some of the craft industry’s most enduring and innovative brands, including HeatnBond, ZOTS, iCraft and Deco Foil. Based in the Chicago suburbs, second-generation, family-owned Therm O Web is proud to have served the creative community for nearly 50 years with quality products for sewing, quilting, embroidery and paper crafts. Visit to learn more.


To get the full show notes for this episode visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Join today.

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