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Episode #66: Jennifer Keltner, Publisher and Chief Visionary Officer, Martingale

February 1st, 2016

On today’s episode of the Craft Industry Alliance podcast we're talking about craft publishing with Jennifer Keltner, the publisher and chief visionary officer at Martingale. A 30-year veteran of the publishing industry, Jennifer Keltner brings to Martingale vast experience in editorial, management, and marketing. In her previous position as Crafts Group Content Chief at Meredith Corporation, Jennifer oversaw an expansive quilting and crafting media group, including magazines American Patchwork & Quilting, Quilt Sampler, and Quilts and More, and websites and

As publisher and chief visionary officer at Martingale, Jennifer oversees content, direction, sales, and marketing of all Martingale products. Her passion for creating compelling content for makers is at the heart of her work every day.

Connect with Martingale online at:


Today's episode is sponsored by Larissa Davis Creative. Larissa Davis, former art director of Quilting Arts, Stitch, Cloth Paper Scissors, and Modern Patchwork magazines, loves collaborating with crafters to present their art in unique and thoughtful ways. Whether you need help with a website, logo, email newsletter, ebook, or photo shoot, Larissa will bring your creative vision to life so you can keep crafting!

Learn more at:


Please note that this show used to be called the While She Naps podcast. The name has changed, but the content and host have stayed the same.

To get the full show notes for this episode, visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Meet with show host, Abby Glassenberg, each month for our Craft Business Roundtable, get access to courses and webinars taught by industry leaders, and much more.

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