Episodes

Monday Apr 05, 2021
Episode#190: Making Stories Magazine
Monday Apr 05, 2021
Monday Apr 05, 2021
On today's episode of the Craft Industry Alliance podcast, we're talking about creating a knitting magazine with my guest Hanna Lisa Haferkamp and Claire Walls.
Hanna Lisa is the CEO and owner of Making Stories, an independent, knitwear design publisher focusing on the intersection of sustainability and knitting. The cornerstone of her work at Making Stories is the biannual Making Stories Magazine, filled with modern knitwear patterns and sustainable yarns, which is complemented by the Making Stories blog and podcast, both relaunched in 2020. Implementing sustainability, transparency, fairness, and equity in all parts of her work is incredibly important to Hanna Lisa. She lives with her 18-month-old and her partner in Berlin is fueled by coffee and sunshine and loves taking her knitting out to the playground, park, or balcony.
And Clarie Walls is a maker and designer of nice things originally from the UK, but now living in Nova Scotia. In 2017 she published her first knitting pattern and completely fell in love with designing knitwear and over time became increasingly interested in working with natural fibers and exploring sustainability. When Claire discovered Making Stories, she was instantly excited and intrigued by the work they were doing, so she jumped at the chance to work for them when a job opportunity came up.
+++++
Today's episode is sponsored by Appalachian Baby Design. Appalachian Baby Design offers U.S. organic cotton and designs to create heirloom baby and family gifts for the knitter, crocheter and weaver. See their selection of yarn, patterns and kits at appalachianbaby.com and use code CIA421 for a 20% discount from 4/5/21 to 4/30/21.
+++++
To get the full show notes for this episode visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Join today.

Monday Mar 15, 2021
Episode #189: Mou Saha
Monday Mar 15, 2021
Monday Mar 15, 2021
On today's episode of the Craft Industry Alliance podcast, we’re talking about building a business as a mixed media artist with my guest Mou Saha.
Mou Saha is a mixed media artist and teacher. She has been published over 700 times in print media, appeared on PBS TV shows and created several coloring books of her own. Her academic background in clinical psychology fuels her ongoing quest for wellness through creativity. Mou is a mom of three and lives in New Jersey with her family. She can be found online at https://mousaha.com and on Instagram as mou.saha.studio
+++++
This episode is sponsored by Reprint and Repurpose, a small fabric business. At Reprint and Repurpose, they have so much fun getting to create up-cycled fabric, offering crafters like you an earth-friendly fabric choice, that can be used in all your projects, from quilts to apparel. Shop online at reprintandrepurpose.com, use the code PODCAST10 for a discount for your order!
+++++
To get the full show notes for this episode visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Join today.

Monday Mar 01, 2021
Episode #188: Tricia Brancolini-Foley of Handmade Arcade
Monday Mar 01, 2021
Monday Mar 01, 2021
On today's episode of the Craft Industry Alliance podcast, we’re talking about running an indie craft show with my guest Tricia Brancolini-Foley, the Executive Director of Handmade Arcade.
Tricia believes in the power of making things by hand. She has been a maker and crafter her entire life. She started at Handmade Arcade in 2010 as a volunteer and in 2014, she spearheaded the organization’s transition from a volunteer-run LLC to an official 501(c)3 and became its Executive Director. Since then she’s grown its budget significantly and doubling the number of makers the organization serves. During COVID Tricia successfully guided Handmade Arcade through the process of creating a virtual craft fair, which we’ll talk about. Supporting and participating in the arts continues to be a central theme in all aspects of Tricia’s life. She is on the board of directors for the Brentwood Library, has volunteered for ten years as a Girl Scout leader, and is continuously creating new collaborations with artists, small businesses, and other nonprofit groups to bolster Pittsburgh’s maker community.
+++++
This episode is sponsored by OnlineLabels.com. OnlineLabels.com gives business owners the flexibility to design and print their own labels. They have 1000s of sizes so finding the label for your job couldn't be easier - whether it's a shipping label or a product label. The best part is, they have no minimum orders and bulk pricing so you can order as few as 1 sheet. Visit onlinelabels.com/craftindustryalliancepodcast today for an exclusive $10 off your next purchase of $25 or more.
+++++
To get the full show notes for this episode visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Join today.

Monday Feb 15, 2021
Episode #187: Shelley Brander
Monday Feb 15, 2021
Monday Feb 15, 2021
On this episode of the Craft Industry Alliance podcast, we're talking about building a career bringing people together through yarn with my guest Shelley Brander.
After a successful career as a copywriter and broadcast producer, creating campaigns for brands like AT&T and Hard Rock, Shelley Brander followed her passion and started an improbable "side hustle"—she opened a local yarn store. She and her team of Loops Troops have since grown Loops into a global brand that's on the forefront of the modern maker movement, and includes LoopsLove.com, LoopsClub.com and Knit Stars, a global, online learning adventure. She's on a mission to Knit the World Together. Her second book, Move the Needle: Yarns from an Unlikely Entrepreneur is a Wall Street Journal best-seller. She lives in Tulsa with her husband and at least three dogs, and has three very creative, grown children.
+++++
This episode is sponsored by Esther’s Fabrics. Esther's Fabrics is located on Bainbridge Island, just a short ferry ride from Seattle. Since 1959, Esther’s has offered old fashion service with a modern sensibility. They offer a range of sewing and crafting supplies including modern quilting cottons, gorgeous apparel fabric, knitting yarns and embroidery supplies and more. They buy what they love, and they think you'll love it too. Esther’s is also online at esthersfabrics.com.
+++++
To get the full show notes for this episode visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Join today.

Monday Feb 01, 2021
Episode #186: Azzari Jarrett
Monday Feb 01, 2021
Monday Feb 01, 2021
On today's episode of the Craft Industry Alliance podcast, we're talking about building a business in scrapbooking and photography with my guest Azzari Jarrett.
Azzari is a photographer and designer who is inspired by simple, everyday moments. You can usually find her chasing natural light with one too many (film) cameras. She enjoys a good morning run, a daily cup of coffee, and evenings on the beach. She lives with her husband and three daughters on the North Carolina Coast.
+++++
This episode is sponsored by Creativebug.com.
Stop the endless scroll through Netflix and start a new creative practice instead with Creativebug.
Creativebug is an online streaming service with thousands of art and craft classes taught by industry-leading artists and makers. Learn to paint, knit, sew, bake and more -- all from the comfort of your own home.
From the avid finger-painter to the experienced sewist - all ages and skill levels are welcome to watch.
Use code CRAFT21 at checkout to get your first two months free at Creativebug.com.
+++++
To get the full show notes for this episode visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Join today.

Monday Jan 18, 2021
Episode #185: Anne Butera
Monday Jan 18, 2021
Monday Jan 18, 2021
On today's episode of the Craft Industry Alliance podcast, we’re talking about building a business as a watercolor artist with my guest Anne Butera.
Anne Butera is a self-taught artist who finds inspiration in the beauty of her garden and the magic of nature. She works primarily in watercolor but also loves challenging herself to try new things. She strives to seek out and celebrate life’s little joys and daily graces.
Anne writes the blog My Giant Strawberry; teaches in person and online; and sells her art, designs and fabric on her website and elsewhere on the web.
Anne’s paintings have been exhibited across the country and her art and writing have been published in magazines and in the book Botanica.
+++++
This episode is sponsored by Verve Leadership. Verve Leadership provides creativity-based coaching to individuals and organizations seeking to make greater impact in their work and have more fulfillment in their lives. Verve Leadership is pleased to offer a 20% discount on select coaching packages to CIA podcast listeners. Visit VerveLeadership.com/Craft to learn more.
+++++
To get the full show notes for this episode visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Join today.

Monday Jan 04, 2021
Episode #184: Polly Leonard of Selvedge Magazine
Monday Jan 04, 2021
Monday Jan 04, 2021
On today's episode of the Craft Industry Alliance podcast, we’re talking about creating a textile magazine with my guest Polly Leonard.
Polly Leonard is the Founder of Selvedge, an internationally renowned textile magazine that was launched in 2003 and now has almost one hundred issues to its name.
From its modest beginning on Polly’s kitchen table, the magazine revolutionized the way textiles are presented and quickly became the world’s leading textile publication. It now has a readership of over 75,000 and a dedicated international following. As well as a magazine, Polly has since launched an online artisan emporium, as well as The Selvedge World Fair and creative collaborations with the likes of Liberty, Anthropologie, The National Trust, and the V&A.
Polly has specialist knowledge in all aspects of textiles, with a particular interest in the role textiles have played in the evolution of humanity. Her own textile practice encompasses using weaving embroidery and basket making to produce sculptures. She has taught and lectured around the world. Selvedge combines her passions for social history, fine art, and craft.
+++++
Today's episode is sponsored by h+h cologne @ home - 100 % digital From 26 to 28 March 2021, Koelnmesse will present the latest trends and product innovations as part of the new, comprehensive h+h cologne @home digital marketplace. you will find all fully updated information about your participation possibilities, new contents and prices of the digital h+h cologne 2021 in the coming weeks on www.hh-cologne.com
+++++
To get the full show notes for this episode visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Join today.

Monday Dec 21, 2020
Episode #183: Kathy Elkins of WEBS
Monday Dec 21, 2020
Monday Dec 21, 2020
On today’s episode of the Craft Industry Alliance podcast, we’re talking about building a yarn shop, both online and brick-and-mortar, with my guest Kathy Elkins.
Along with her husband Steve, Kathy is the owner of WEBS – America’s Yarn Store located in Northampton, MA. WEBS was founded in 1974 by Steve’s mother and in 2002 Kathy & Steve assumed ownership. Kathy holds a B.A. in Communication from the University of New Hampshire and an M.B.A. from Suffolk University. She has extensive marketing experience in consumer products as well as prior committee and board experience on various community organizations. Her most important role is that of being a mom to her two sons, Jackson & Jonathan.
+++++
This episode is sponsored by Makerist. Makerist is your new favorite online craft destination and Europe’s largest online pattern marketplace, and now they’re expanding into the global market to bring their huge selection of PDF sewing, knitting, crochet, and embroidery patterns to crafters everywhere! Use the coupon code CA20 to take 20% off your first purchase for any full-price patterns. The coupon is applied at checkout.
+++++
To get the full show notes for this episode visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Join today.

Monday Dec 07, 2020
Episode #182: Alexis Bailey
Monday Dec 07, 2020
Monday Dec 07, 2020
On today's episode of the Craft Industry Alliance podcast, we're talking about building an audience as a sewing blogger with my guest Alexis Bailey.
Alexis is a DIY sewing blogger, sewist, and recently handsewist. She is passionate about sustainability, intentional making, and natural fibers. Entering the online sewing scene in 2017, Alexis has built a truly impressive audience in a short time and created a blossoming business out of her passion as well.
+++++
This episode is sponsored by Makerist. Makerist is your new favorite online craft destination and Europe’s largest online pattern marketplace, and now they’re expanding into the global market to bring their huge selection of PDF sewing, knitting, crochet, and embroidery patterns to crafters everywhere!
Take 20% off your first purchase for any full-price patterns with the coupon code CA20. The coupon is applied at checkout.
+++++
To get the full show notes for this episode visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Join today.

Monday Nov 16, 2020
Episode #181: Anne Oliver of Lolli and Grace
Monday Nov 16, 2020
Monday Nov 16, 2020
On today's episode of the Craft Industry Alliance podcast, we're talking with Anne Oliver of Lolli and Grace.
For Anne, drawing, painting, and crafts have been a part of her life since almost the very beginning. She spent several years out of college working at a small independent craft store (a dream job, for sure), then started her own business hand-painting clothing, custom murals and furniture. For her, color has all always been a source of inspiration, and years later serendipity led her to blend that love of color with embroidery, designing, and writing to offer hand embroidery patterns and kits for all levels of stitchers. She’s been featured in several publications, including Homespun magazine and the Better Homes and Gardens Christmas Crafts issue.
To get the full show notes for this episode visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Join today.